Year 2010. An emerging company founded in 2007 has just taken its big jump. His name is Siri Inc. and is funded by the United States Advanced Defense Research Projects Agency (DARPA), the same as Fortanet financed Dapanet (pioneer of the Internet) and GPS communication. What happens here? The agency has been putting money in a secret project since 2003, Calo (Cognitive assistant who learns and organizes). His goal: to create an intelligent personal assistant who could learn from its users.
In Siri, there are three key names: Dag Kittlaus, Executive Director. He has just been Managing Director of Motorola and working with Sri International Foundation Foundation (the acronym are those of the Stanford Research Institute). The other names are Adam Cheyer, Vice-President of Engineering, Tom Gruber, Director of Technology, head of the creation of Hypermail in 1994 and scientists Didier Guzzoni and Darren Haas.
At the end of the project, They take advantage of the technology developed and founded Siri Inc. in 2007. The code project was called Iris, Siri upside down. But only two and a half years later, no one expects Apple to buy Siri.
The first Siri
And we are going back in April 2010. Exactly 15 years ago, Apple bought Siri, “Your virtual personal assistant on your phone. Ask Siri with your own voice and helps you do things wherever you are”, like, for example, “Help you plan a romantic evening, get tickets for a movieDiscover great things for the weekend and go home. “You can access the original PDF of Tom Gruber's presentation. In this area, Siri is described as a virtual personal assistant (APV).
The iPhone 4S, its action buttonIt would be the first to receive Siri, although the iPhone 3GS already has vocal control, being able to ask for things like changing songs or asking which song plays – remembering Shazam technology. Personalities such as Samuel L. Jackson or Martin Scorsese interacted with the assistant, asking for all kinds of orders. This was summarized by the official presentation:
Let's say we want to go see a film after hearing that Avatar is great in 3D and Imax. Let's see if we can find a cinema that projects it in this way: “Where can I see Avatar in 3D?” Siri checks in the context of my planning of my previous dinner in San José, in search of IXAX cinemas this project avatar near the place where I will be and show the schedules of all cinemas.
Our Xataka companions explained it very well: “Siri should not receive orders, but as a virtual assistant, his task is to interpret by artificial intelligence.” The brand's objective was to achieve two -way and contextual communication. For example, if we ask for a prediction of time, give us that of our place of origin by geolocation and that if we ask later “and in Madrid?” Understand that we continue to ask for prediction but in another city Different from the one that marks our location on the phone. “”
Siri changes over 15 years
Designed as a Conversational interface with semantic intelligenceOriented towards the execution of concrete tasks by the recognition of natural language, Siri remains almost the same. In 2009, he stood out from this ability to understand the intentions in context and although it was limited to a specific vertical and continuous vocal treatment, his approach was a pioneer.
SIRI 2025 has evolved into a multimodal generative assistantFueled by large language models (LLMS) developed in collaboration with OpenAi and Apple technology. Beyond the usual instructions, it allows you to generate text, images, code or automation, access and reasoning on personal content on user devices (calendar, files, e-mails) and providing proactive and adapted responses.
By using more natural neural vocal models, it also understands our way of communicating better. And the key is in memory: Siri is now learning preferences without explicit intervention, thanks to real -time personalization techniques, contextual inference and federated learning. That is to say that it is a Integral cognitive entitySimilar to Gemini Advanced, capable of reasoning on abstract requests, summarizing meetings and detecting relevant concepts on a large mass of information. In other words, who does not see any changes, it is because he has not paid attention.
But, indeed, the question on the table is another: is it enough? A study has determined what we usually ask for Siri, generally essential things and that after a first impact, use becomes sporadic, mainly due to technical limitations and a perception of technology as cold and distant, which makes consideration as a really relational tool.
There is a sentence that generally sums up this very well: “The need creates the organ.” If we don't need Siri, we won't use it. If you don't solve something better and faster than before, The tool will go to the background. Fifteen years later, there is already a new Siri or a version 2.0, some of these questions are always discussed. The evolution with Apple Intelligence has a long way to go through a simple certainty: in a question of syntax and contextual understanding of our requests, Siri still does not meet what he promises.
In Applesfera | New iOS 19 – Everything we think to know of him
In Applesfera | New iPhone 17 – Everything we think about knowing them
