Apple is proud of the resistance of the iPhone 16 in a new video!
Apple always finds a creative way to highlight the qualities of its products. And whenever it makes it simpler and closely. Far from the blockbusters to whom you have accustomed us, in its latest videos, the company has chosen to show us common and universal situations. After your advertisement on how to delete objects in photos with Apple Intelligence published a few days ago, now it reminds us The resistant is the iPhone thanks to Ceramic Shield.
The announcement, entitled “Trust Problems”, plunges us into daily situations, taken to the extreme with a touch of humor. The audiovisual part, now available on platforms such as YouTube, captures this mixture of anxiety and release that users experience when you consider the possibility of Use your iPhone 16 without protecting a blanket.
If your iPhone 16 has no case, you can be calm
The main scene It focuses on scenarios where human awkwardness and unpredictable environments threaten the integrity of the device. And what could be better than showing what can happen with the tension to support an iPhone 16 in the dizzying height of a roller coaster, or the shock when he saw how he slides in the middle of the bustle of an amusement park.
You will find below the Apple video entitled “Trust Problems”
But the central message of the ad is reassuring. The robustness of Ceramic Shield is underlined, a technology which, according to Apple, is twice as a resistant that the glass has used in other smartphones. The scenes show that the iPhone 16 surviving these misadventures with surprising ease, absorbing blows, resistant falls and leaving unscathed situations which, for other devices, would be fatal.
Apple presented the ceramic shield glass for the first time on the iPhone 12 screenmaking sure that it was a much more resistant material than any competition. And improved in subsequent generations.
With the iPhone 16 Pro, the company ensures that it is an improved ceramic shieldCapable of supporting falls and scratches of 50% more than the iPhone 15, typical of daily use.
It is likely that most iPhone users have known the peace of mind to maintain our intact device, after a fall, attesting to the characteristics that Apple highlights. But, if this has not been the case, many content creators have the task of submitting the iPhone to demanding physical tests, only to obtain incredible results.
Apple calls on the tranquility offered by a device that can be trusted, like the iPhone, even without the additional layer of protection of a cover is an intelligent combination of humor and technical demonstration, which, although, is part of a fictitious scene, it could happen to us quietly.
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