Google is continuing its work developing its Pixel Smartphones processors and Chromebook laptops. According to an Axios report, the search engine strategies to have the chip are ready for next year's Pixels. And maybe next time, transfer it to other family devices.
Google chips named Whitechapel
The Google's interest in silicon It's nothing new. The company has been working for several years at a place called the Tensor Processing Unit, the chips dedicated to artificial intelligence and machine learning. Originally used in various services, the company is now planning to install new ones on its hardware devices.
Under the code name Whitechapel, the purpose is to move continuous differentiation about its rivals. At the top edges of Samsung and Huawei, as well as the iPhone, there are special designers for each company. This allows companies to be independent in the development cycle followed by others and around Qualcomm.
It is important to distinguish the formation of chips in their composition. While Qualcomm, Apple, Samsung and Huawei built their own, with more or less modifications on a standard ARM basis, manufacturing is a different process. So, we have it that Apple designed its own chips with a high degree of customization, but neither Samsung nor TSMC is responsible for its greatness. Samsung for its Exynos setups, of course build it and make it.
In this way, Google can join a "select" manufacturers' club which also modifies or creates the design of their apps. The door in the main divisions from this competition.
Seeking differentiation through its process
The purpose behind this kind of effort is to find the biggest difference in this competition. Apple started its own silicon door more than a decade ago, giving birth to processors lead in energy and efficiency in mobile phones and tablets. Although this has been the case in recent years, due to the introduction of specialty chips for certain functions or devices, such as the M, S, T, U and W series. Not to mention the Neural Engine AX Bionic, designed for machine learning.
Unsurprisingly, Google doesn't need to go down that path before it finds its rivals. You can take advantage of technology current make-up for your benefits. According to Axios, the search engine is working with Samsung in the design, with the goal of using a 5nm process. The processor will have an 8-core CPU, as well as a part dedicated to machine learning.
Continuing his plans, Axios says the keys will be ready next year. Though it is unclear when they will arrive in Pixel 6 time
In recent years, Google has placed special emphasis on AI and machine learning features to differentiate the experience from its devices. Among them is its use in Google Assistant as well your active listening, as well as camera and photography. Aside from that, Pixels have never been a popular terminals in the market.
Google's hardware category, as well as Pixel itself, shows no significant financial results. In fact, they fell into the last fiscal quarter. Pixels are in their fourth generation and right now they are still a small player in the market. In an effort to invest in building a chip that is about to become profitable, it is necessary to "put yourself" in institutions that will be sold on a large scale. And Google, meanwhile, doesn't find it.
