The controversy at the price of Borderlands 4, but still announced, continues to indicate and thus press the head of the gear software to address the fans in a long message.
In any case, the gear software boss has big on the potato, and there is no failure to become known. In the past few weeks, Borderlands 4 has been regularly at the center of the news. It must be said that the studio now organizes double communication through communication when it comes to publication so that the players want to buy it. And it went pretty well until Randy Pitchford slipped into the question of the price and caused a lively controversy in the offspring. A controversy from which he continues to pay the price.
The controversy around Borderlands 4 continues
The starting point of this whole story? The fact that Borderlands 4 could possibly be sold at a price of $ 90. For many players, it is a detail that doesn't fit and they never miss the opportunity to share it with the CEO of the studio. Pitchford was tired of these inkbliols and then replied the worst thing: “If you are a real fan, you will find a way to buy it.”. A beautiful dose of oil by the fire, which only emphasized the annual trouble and pushed the Creator to confuse himself at apologies.
But the fans have stubborn resentments. While Pitchford complained about certain behaviors in social networks without a connection to Borderlands 4, the latter did not add a layer. “I also saw something crazy. The CEO from Gearbox software is guilty by alienating them because they refuse to pay 90 $ for his game. This platform is crazy.” For example, a surfer joked. Enough to get the chief of the studio to apologize again in a very, very long message.
“I am sorry that there was an misunderstanding. The absolute and sincere truth is that I don't want someone to pay more than it should or that they can't, and I always work with the intention and hope that the customer always has the impression that they have received the best part of the market regardless of the price he pays.” He said before he remembered the context of his explanation in connection with Borderlands.
Gear boss multiplied apologies
“I think my attempt to shorten things with the words 'real fans' and I saw that it grew as if I had made a big statement.” Then add Pitchford before saying that this wasn't really the case. “I only helped someone who, I think, was sincerely worried about us and watches over us”. Hence the following explanation that actually aimed to ensure this “Borderlands 4 will be fine because it is a great game and there are many fans who see and want the value”.
And the Gearbox CEO wants to assure him: that does not mean that he takes his audience for granted. On the contrary. “The sincere truth is that I am grateful to everyone who loves our games, and I am honored that so many fans show their pleasure and support in what we do.” In particular, he claims before he remembers that he is an artist and that his absolute priority will always remain in order to bring joy and creativity to this industry.
Then he concluded: “I'm not saying that I am perfect. But I deserve less latitude than everyone. I make the decision to think of others with as much charity as possible, and I am often surprised to discover that a few hurry to think about something that simply contradicts my nature, simply contradicts my nature.”. This time we can say that the message has passed. It remains to be seen whether this will be enough to calm the enthusiasm of the fans of Borderlands 4 by publishing the game, which is planned for September 12.
