According to recent reports Apple would notify its suppliers that it plans to expand the manufacture of devices more than what happened last year, despite the fact that the current crisis is reducing the need.
Before the coronavirus analysts have projected that iPhone sales will be around 220 million units, thanks to the launch of the first iPhone with 5G. The problem is now that the economy is entering a recession that is breaking record with unemployment rates in places like America and Europe, and this raises doubts about the realization of these sales figures.
In any case, as revealed by Asian media Nikkei Apple intends to provide iPhones even if you can't sell them, anticipating future shortages of nutrients that could reduce production capacity in the following year.
Copertino's plan is to increase production from March this year to March 2021, is producing 213 million iPhone phones this season and increasing its production by 4% compared to the same period last year.
According to Nikkei's estimate "Apple has closed most of its stores around the world since mid-March as a new coronavirus epidemic develops. ".
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These new figures are more than 200 million originally estimatedTherefore, some suppliers are skeptical about this and expect a decline in demand for supplies by the end of the year. Apple is preparing to have enough stock for the fall and Christmas campaign, traditionally its strongest times due to the recent launch of its devices in general in September.
Meanwhile, those at Carlertino have announced in February that they will temporarily reduce their iPhone bags and have not been able to achieve their predicted Q2 sales figures due to the suspension of the virus. We will have to look at how the market is emerging in these months to see if its strategy is successful or not.
However, Apple has a lot of money, so it would make sense to invest in it and look forward to the future, rather than short in production and this could also affect its sales.
