Thanks to the statistics of Taobao, an e-commerce company in China, we can determine the approximate impact of the incursion of Nintendo in said territory officially.
As the company has revealed, fans' interest in the games of Nintendo increased by 40% throughout 2019 compared to 2018, which is probably due to the long-awaited association of the Japanese company with Tencent for the official launch of Nintendo Switch in China.
"In 2019, the craze for Nintendo games from Taobao gamers rose by 40% compared to 2018." pic.twitter.com/RVRSiUrwOW
– Chinese Nintendo (@chinesenintendo) January 2, 2020
We still hope to have more details from Nintendo on how its arrival to the Chinese market develops through Tencent, whose data we may know in the next report with investors.
Via.
