The sum of Jimmy Iovine, one of the protagonists while Apple took over the Beats in 201.4, and then working at a company with the goal of launching Apple Music and Beats 1. Everything was great until Iovine decided to step down and left the company in 2018 after receiving the final payment for the purchase of the Beats. Now Iovine provided the interview and gave reasons for his escape from Copertino. After the jumper we tell you all the details of this exciting conversation.
It must be said that this interviews, from the New York Times, it's very interesting because Iovine talks about the transition from analog to digital in the music world, a An industry that would not exist without technology and that would not deal exclusively with Napster. And it was precisely at this critical time in the industry, when illegal broadcasting services grow, when Meet Steve Jobs and Eddy Cue …
I met Steve Jobs and Eddy Cue from Apple. And I said: “Oh, that's where the party is. We need to put this thought into Interscope ”
I find out a lot about the artists I work with. Dre is a perfect sound maker, probably one of the best sound producers. And when I found out what was troubling Dre, that the band his kids were listening to was music, a whole generation was learning about the sound of a cheap and ineffective band. So began Beats.
Steve Jobs was staying with me at this Greek restaurant and getting what he needed to do to make Hardware. He said: "Here is the distribution, here is the production", I would be drawing on this paper by Sharpie. And I said: "Ah, j ****".
But the problems came … And in the words of Iovine, while with Netflix many users have the lowest cost you have, with streaming music services, many users cost more. And all of this is because streaming video services play the subtlety of original content, which is a very difficult thing about music because services do not produce music for what they have to pay based on the number of users and subscriptions. And it was The problems of growing appetite that led him to 2018, after four years at the Apple Music Group, leaving the company of the bitten apple. What will happen with streaming music services? no one knows, it gets harder to feed them, Spotify for example takes a long time to get lost and eventually they have to stray through a fashion podcast. An uncertain future for streaming music …
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