It is a form of advertising. Photography and video professionals play with Apple's latest devices and of course, they make real viguerías. They have a great time, and the company also feels great, as long as the results are amazing, of course.
This weekend Apple shared a new video included with the iPhone 11 Pro. A good showcase of what the most advanced iPhone can offer so far. It's as if Mercedes Benz is offering its latest version to Fernando Alonso to take him to the driving limit. The result is impressive.
This weekend, Apple released a new video on the Shot collection on iPhone “Experiments”. This new installment, called “Fire and Ice”, is made entirely of the iPhone 11 Pro model.
The video was filmed by Donghoon Jun and James Thornton of Incite, who is being monitored by Apple. The short film gives a very close look at the fire and ice elements of various species and surroundings. Take the app to its limits, fully filmed in 4K, with slower scenes, amazing lighting changes, and showcase the power and variety of the iPhone 11 Pro camera.
This is how Apple describes its "Testiments" series: "Focus on the fourth research: Fire and Ice. See how the iPhone 11 Pro can take beautiful natural photos in their own extreme way. See what's possible with the iPhone, simple objects, unlimited art. Our Experiments series builds a covered and bright envelope, all mounted on iPhones.
The truth is that they are the best scenes. Looks like it's sorted out for the best of intentions, rather than a camera on mobile. It is worth seeing.
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