We are experiencing a difficult time around the world and the smartphone market is suffering, during the first quarter of the year global sales dropped between 12 and 13%, and all suggest that in the second quarter we will see a significant decline. Just two lessons have been released, from D.C. as well as Canalys, and both produce the same results as well It looks like Apple is completely wrong.
According to both studies, fewer smartphones have been sold in the last quarter compared to the same quarter of 2019. There are two key points: Samsung and Huawei, which, while retaining their first and second positions, have reduced their sales by 17 to 18%. Apple seems to be pretty stable, losing a very small share and Xiaomi is taking advantage of this trend with surprising growth.
With the fall of Samsung and Huawei, Apple is still here
It seems clear that smartphone market leadership is becoming increasingly controversial Both Samsung and Huawei have lost more sales by 2020, so the top 5 are closer than before. Samsung has already sold more than 70 million smartphones by 2019 to reach 60. Huawei on the other hand sold 10 million smartphones, from 59 million to 49 million.
On its own, Apple has managed to stay stable over the first three months of this year. According to D.C. an apple company sold a little over 200,000 iPhone less, based on information from Canalys the decline is huge, but also uncomfortable due to the circumstances, selling less than 3 million, even though its 2019 data is better for Apple than IDC.
However the news is not good for smartphones products, i the second quarter of 2020 could be even worse Since he is the most likely to affect the coronavirus, the final report of Canalys:
"Many smartphone companies expect the second quarter to represent a high amount of coronavirus impact. It will assess the corruption of the industry, and some companies, especially offline retailers, will fail without government support. As roadblocks around the world begin to increase, a total economic crash will be seen. Smartphone companies must adapt their strategies to minimize impact, as they will be difficult in the coming months. But if they cut down on product spending, money marketing, and over-the-counter programs, they could risk losing agility and losing their competitors if they want to be elected. Balance is important"
It looks like the Chinese models like Xiaomi or Vivo are facing the big moment, and are the main cause and coronavirus for Samsung and Huawei having lost so much ground. Apple seems to be moving at its own pace too it is good news to stay stable or unstable in a declining market. However, it is remarkable that the tablet market and smartwatch market have grown during this same period, led by iPad and Apple Watch.
