In mid-April, Apple introduced its new generation iPhone SE. The model features an A13 Bionic chip, with a classic design similar to the iPhone 8 and a 4.7-inch LCD screen.
In a sense, 2020 iPhone SE It has the same hardware features as the iPhone 8 but is available at a much cheaper price. But … how did you manage to reduce the production cost of the new smartphone?
Since Nikkei want to analyze the internal elements 2020 iPhone SE to find out how much Apple will cost its Hardware. The company with the apple bite brand managed to cut its costs by 18% compared to the iPhone 8.
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This is the cost of the new iPhone SE hardware
Apple engineers have been able to build the iPhone model at a fairly affordable price but with the highest quality hardware. The company has added a new processor and other phone chips to its iPhone SE, but other things such as the battery or screen very similar to the iPhone 8 components. Using an analogy, we can say that the "iPhone SE is like a family car equipped with a sports car engine." And thanks to this strategy, Campertino's company has been able to significantly reduce its production costs.
Japanese research firm Formalhaut Techno Solutions analyzed the hardware components of the iPhone SE and concluded that its manufacture is a real journey.
Minatake Kashio, director of Formalhaut Techno Solutions, confirmed the similarities between iPhone SE and iPhone 8:
The iPhone SE has a completely different exterior, chips, and is shown as the iPhone 8.
Analyst estimates indicate that the cost of the iPhone SE's internal components has 64 GB of storage capacity $ 217. That is, 18% is lower than the cost of the iPhone 8 hardware.
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Comparison of production costs between iPhone SE and iPhone 8
How has Apple managed to reduce the cost of producing its own iPhone SE? The key to this question is on the screen. The second generation iPhone SE has a 4.7-inch LCD panel of the same size and resolution as the iPhone 6 panel launched in 2014. It's a very cheap screen that compares very well with corporate smartphones like OPPO or Huawei, which even with their low-end smartphones usually includes panels with organic emitting diodes (OLED).
The 2020 iPhone SE has a battery rating of 1,800 mAh, which limits battery life It is difficult to compare its battery to the iPhone 8, since the battery life depends on many factors, specific components and software. But typically Apple's competitors include at least 3,000 mAh batteries.
However, depending on the signature of the apple bite logo, the second-generation SE SE allows users to play up to 13 hours of video by charging a single battery. While, for example, the iPhone 11 allows for up to 17 hours of playback.
In the example of Formalhaut Techno Solutions we include below you can look at the comparison between the iPhone SE's internal components regarding the iPhone 8. hardware you will also be able to tell which components cost Apple less money.
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Apple has reduced the cost of most hardware components
To achieve production costs as low as $ 217 per unit, Apple has had to significantly reduce the price of most iPhone SE hardware introduced this year by 2020.
The apple company bites the cost of the cameras. This smartphone does not have a sophisticated camera system or LiDAR sensor as rumors of installing models on the iPhone 12. It simply has a single camera with a smaller sensor and, therefore, cheaper.
Instead of investing in the hardware components of the 2020 iPhone SE camera, Apple wants to bet on offering better image processing. In this way, the company offers a phone with better camera performance and higher image quality than the iPhone 8 but with lower hardware.
However, there are some areas where Apple didn't want to risk it. They should also think about attracting consumers who want new technology. For this reason, they installed the A13 Bionic chip, the same processor used on the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. In this sense, Apple makes the best Android competitors, which tend to use cheap and less powerful processors on their mid-range smartphones.
By returning this data to the cost of hardware, iPhone SE is available from 489 euros in its 64 GB version and can reach 659 euros with a storage capacity of 256 GB.
In the United States, the iPhone SE has a base price of $ 399. Considering that hardware components per unit cost $ 217, Apple will make a profit of $ 182 per iPhone sold. However, from this data you will need to add their correct percentage of cost of living, marketing, equipment, R&D and long etcetera.
