Aaron Greenberg details what the massive marketing campaign will look like for Hellblade 2’s launch next week

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These days we have read several complaints from the Xbox fan community regarding the lack of presence of Hellblade 2 in advertising campaigns. The game will launch in a few weeks and we didn’t see much beyond the meager efforts made by the game’s official social media account.

But it seems that there is a reason for this, namely that the marketing campaign is coming next week. It was scheduled for a certain date. Even with everything we already know, I still think it’s too little and too late, but at least Microsoft seems to be getting there.

Let’s see, where is the marketing? that I see it

The person responsible for calming the waters is Aaron Greenberg, who is really the one who should do it since he is the marketing director of Microsofot’s gaming division. Greenberg himself appears to have heard the community’s complaints and posted a tweet detailing some of the plans.

Among the initiatives that will be launched, there is a global paid media campaign (payment for concerted advertising), a loose theatrical release schedule, outdoor advertising such as billboards, association with other brands (presumably peripherals) and some special actions carried out in Iceland.

I had a great review with the team leading our major global and regional marketing plans to support Senua’s Saga: Hellblade II. It all starts next week as we optimize preparation for launch and beyond.

I’m excited to share more and celebrate this immersive and visually stunning masterpiece from the Ninja Theory team. In the meantime, you can wishlist, pre-order, and pre-install on Game Pass, Xbox, and PC/Steam to prepare for the big launch on May 21.

It seems like this is just the tip of the iceberg (I know, bad joke) and we’ll see more throughout these weeks. I can imagine ads on YouTube and social media.