The media debate between FTC and Activision executives continues. In this case, and as it could not be more, the director of communications of Activision Blizzard, Lulu Cheng, returns. As usual, Cheng uses his social media channels to launch constant arguments and comments against the possible lawsuit from regulators seeking to stop Microsoft’s purchase of Activision.
Faced with constant complaints from Sony for what they see as unfair treatment and that it will affect competition in the industry, Lulu Cheng has counterattacked by seeking to demonstrate PlayStation’s value to gamers and its relevance to consumers. . The last time he addressed the issue of PlayStation 5 console sales, today was the time to go into detail with The Last of Us TV series and its success in the market, highlighting the importance of Sony IPs. The arguments are limited to the same, but always emphasizing that this is a clear example of why the purchase will not affect what, for them, is the dominant of the video game market.
Activision against regulators, they need Microsoft to buy them real fast
Today Cheng posted a thread on twitter responding to a comment where they highlighted the success of The Last of Us series, which allowed him to make an appointment with the FTC and make his point clearly.
Hi @FTC: Did you watch last night’s episode of The Last of Us? It was amazing. No wonder the series is breaking records. It’s a real blockbuster, watched by tens of millions of people. If you haven’t already, you should check it out. You might be particularly interested in the fact that The Last of Us is a Sony Pictures Television and PlayStation Productions production; started by clarifying Lulu Cheng
It is based on a hit video game developed by a Sony-owned studio and published by Sony as a PlayStation exclusive.
Additionally, he added:
Why is this important?The FTC opposed Microsoft’s deal with Activision Blizzard on the grounds that Microsoft could “suppress competition” from rival consoles by leveraging Activision’s games. There seems to be some concern that Sony’s position as market leader could be undermined by this deal.
But there is no need to worry. Sony has an unrivaled war chest of IP addresses, not only in games, but also in TV, movies and music, which can be developed into games or market existing games. Case in point: The Last of Us TV show is already sparking renewed interest in this game.
Sony’s talent and intellectual property in games, TV, movies and music is tremendous and truly impressive. Unsurprisingly, they also continue to dominate as the console market leader. In games, Sony is “the first of us,” and you’ll be fine without FTC protection.
The media battle will continue and it looks like the FTC has decided to sue Microsoft over this purchase, if so they will go to court to show if there is an attempted monopoly in this multi-million dollar deal. In fact, Microsoft recently accused Sony of lying to the European Union about the deal between the two companies, so this story has been going on for a long time.
