Chinese giant NetEase is playing it all, and it looks like it's going to sue Blizzard for the insane sum of $44 million. The conflict was already noticeable from the moment Blizzard decided to leave the Asian giant in search of new directions and better agreements, although the lawsuit already speaks of a complete exhaustion of negotiations between the parties.
To understand the conflict, you need to know how the Chinese market works. To carry out any operation in this country, you need a local company that acts as an intermediary and is licensed by the local government. NetEase claims that when World of Warcraft and other Blizzard productions ceased operation on June 23, the American company promised to reimburse the million players that he claimed compensation, but that ended up falling on NetEase itself.
NetEase prepares legal canons against Blizzard
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Based on this, NetEase claim payment and additional compensation for breach of agreements that ended up unfavorably unbalancing the business scenario directly affecting the assets of the Chinese company.
The lawsuit is not yet finalized, so there is still hope that the two parties will reach an agreement, which could also pave the way for Blizzard's return to the land of kung fu, pandas and Xi. Jinping. Only time will tell how the conflict is resolved.
Gabriel Fuentes
Translator and localizer of video games passionate about retro titles and simulators. He's never let go of a controller since he was given an Atari 2600.
