More stories in the News category
| Don’t miss anything and follow us on Google News! |
Since yesterday, a rumor started spreading that Blizzard boss Johanna Faries and NetEase CEO Ding Lei had met and it finally seems to be completely true. What we didn’t know was that the photo was missing a smiling Phil Spencer, who helped seal the deal between the two companies, to make Blizzard games, like World of Warcraft, Diablo or Overwatch, to the millions of players in a country like China.
After some controversy, since they even demolished impressive statues, we learned that Blizzard had stopped working in China, with the impossibility of accessing its games since the beginning of this year. And although it is one of the most powerful countries in terms of video game audience, Its severe restrictions force a local distributor to manage the rights to foreign video games.Therefore, this new agreement, more between Microsoft and NetEase, will restore lost health to Blizzard games.
Phil Spencer himself was on hand to carry out the operation
Blizzard, through this statement this morning, announced the return of the collaboration with NetEasesomething that Phil Spencer himself also corroborated this with a tweetthanking Blizzard and the Chinese company for the efforts to give players in the region the opportunity to play their favorite Blizzard titles.
It is undoubtedly a movement that, due to the crisis in the management of Activision or Blizzard itself (for which we remember that Mike Ybarra was responsible until recently), has caused the recovery of a essential audience that has populated games for over 10 years. …from Blizzard, and of course they inject money into the company’s budget, which is also inevitable.
