A worn out formula and big competitors such as Halo Infinite or Battlefield 2042 are the possible reasons for this new edition of Call of Duty to be far away, least desired by their own community. People would rather just be in Warzone than go back to a new WWII game.
And this data is mostly seen with the naked eye, anyone who follows video game news moderately actively, can see that general interest has dropped a lot. No more tweets or high expectations.
Call of Duty Vanguard sales collapse
But if most of the internet noise isn’t serving as a benchmark, perhaps UK sales will help you understand the wear and tear that the franchise is suffering from. The numbers for its previous delivery have dropped a lot, so much so that digital sales have fallen by 44% and physical sales by 26%.
To all this we must add the earthquake that shakes Activision and Blizzard with complaints of harassment, labor exploitation and more. Maybe it’s a bunch of things: strong new contenders, franchise wear and tear, WWII disgust, and corporate image issues.
Either way, these drops don’t represent the profitability of the game, even with those numbers in hand, Call of Duty Vanguard surely made numbers that other games can only dream of. We also have to keep in mind that this only applies to one market.