Electronic Arts is not interested in NFTs for now but will continue to monitor the market.
NFTs are on everyone’s lips and seem to be of interest to many companies. But Electronic Arts has now surprisingly announced that it will not make any investments in NFTs for the time being. ^
In the same breath, however, they also emphasized that they would continue to monitor the development of NFTs closely in order to be able to react to the market.
According to EA CEO Andrew Wilson, however, people will first keep their distance from NFTs. For him, the current hype about NFTs is more comparable to the previous enthusiasm of investors for 3D, AR and VR in the field of video games.
At the last investor conference, he said: “In my view, collectability is based on four key criteria,” said Wilson. “It’s about quality content, it’s about rarity, it’s about proof of authenticity, and it’s about a group of people who see value in that content.”
“We’ve seen that in the real world and we’ve seen that in the virtual world with certain things happening in and around our games over a number of years.”
“And I believe that collectability will continue to be an important part of our industry and the games and experiences we offer our players.”
“Whether that’s part of NFTs and the blockchain remains to be seen. And I think we want to offer players the best possible experience that we can offer them. So we’ll evaluate that over time, but right now it’s not something we’re pursuing vigorously.”
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