EA executives explain inclusion of players in Ultimate Team for the first time

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EA executives explain inclusion of players in Ultimate Team for the first time

executives, explain, inclusion, players, Team, time, Ultimate

One of the “debates” that jumped the most after the full announcement of EA Sports FC 24, was the inclusion of players in Ultimate Teams. It is one of the great novelties of this new installment of the famous football franchise, something that many players have not finished installing.

In an interview at IGNEA Executive Producer John Shepherd commented on the matter in depth and explained the reasons for this strange decision. And her response came as no surprise, because as expected, this move is an intention to generate inclusion and support for women’s football. Moreover, he said that it fits perfectly with the goal of Ultimate Team, as it supports the idea of ​​creating the club of your dreams.

We believe that we can play a very important role in the growth of this sport by introducing it to all of our fans. We just have this belief that we believe we want to unite the world around football.

Ultimate Team is a great place for that. It is a mode where you can build your fantastic team with different nationalities, different leagues and different clubs. And so it was a great place to be able to do that.

Women’s football, visibility and toxic players

It is clear that women’s football is not too flashy today for most spectators. The views and ratings of these matches are not the same as those of men’s football, so any action aimed at making visible and attracting visits to this part of the sport is useful; and that’s what EA is looking for with EA Sports FC 24, to encourage and expose women’s sport.

As expected, the reviews were not long in coming. And the complaint focused on how it would make the game look very unrealistic, to which Shepherd responded forcefully and almost comically.

Ultimate Team is a fantasy mode. You don’t see Mbappé playing with all the icons. It’s Ultimate Team: fantasy football is what’s going on there.

From there, the topic of toxicity also jumped into the conversation, since it’s almost the “signature” of FIFA (now EA FC) multiplayer. It’s no mystery that this community is surrounded by a lot of toxicity due to competition and the possibility of teasing in the communication channels, or directly in the matches; all of the above, it seems, is also under observation to alleviate the problem.

It’s something we take very seriously,” Shepherd said. “It’s a continuous thing. It is a constant effort. We have a team within EA that is completely focused on toxicity and understanding what’s going on in the game. We’re moving to newer systems even for this next game, where we’re using new services to help us monitor names.

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