“EA appreciated all of this first and happened.”
Activision Blizzard has absolutely massive sets to his credit these days as Call of Duty and World of WarcraftBut they were not always safe franchises for the company. In a new interview in the Grit podcast, the Former director of operations of electronic arts, Bing GordonHe declares that EA let IP pass to huge games before Activision was made with them.
Gordon mentions Call of Duty and Guitar Hero as two series that went to Activision Blizzard after EA decided not to buy them, and even declares that the company had the opportunity to acquire BlizzardDevil and Warcraft developer, at some point.
“Call of Duty, Guitar Hero and Blizzard, EA saw them first and went from everyone.”
Of course, Activision bought Blizzard in 2008And it was then that the name Activision Blizzard was born. Interesting, it was also at the time that Call of Duty and Guitar Hero went through incredibly successful periods for activation, since Modern war 2 y guitar hero 5 They launched the following year.
Although EA may have regretted not having been able to have activated, its great developers and franchises, at the end, Microsoft ended up playing in the long term and leaving victorious. Early 2022, Xbox announced its intention to buy Activision Blizzard, officially merging with Call of Duty Editor at the end of 2023.
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