We are in the last year that the FIFA saga will bear this name and will have a direct agreement with the highest authority in world football. After the current FIFA 23, the game will change its name to EA FC and lose several important but not final licenses. Now, it seems, EA has struck a multi-million dollar deal with the English league.
According to a report by Sky News, EA and the Premier League have agreed a £500million deal to keep the games bearing the league’s official license, as well as their visible branding on referees’ clothing and stadium advertising. According to the agreement, 80 million per year would be paid. It is undoubtedly one of the most important agreements that exist in the industry, since it involves exclusivity against the league with the most viewers in the world.
The future of football games and EA’s domination with the FIFA saga
This deal, which has yet to be confirmed but seems very real, implies that EA’s dominance over games in the sport will continue to be devastating. The negotiation, like the one signed with La Liga in Europe recently, conditions the competition to remain unlicensed in terms of players, kits, shields and stadiums. Like what happened with eFootball, people’s disinterest can be a big problem.
EA continues its efforts to keep the FIFA saga top of mind after losing its classic name. Now, as EA FC, they insist the benefits will be the same and they will get better results with the changes they are going to make.
For now, the fear of the community is that the dominance of this company will be decisive in continuing to use aggressive micro-transactions as the preferred economic model. According to this report, we have learned that one of the agreements has been to have a greater impact on game modes such as Ultimate Team, so it is clear that there will be moves of this style in the new installments. .
David Fernandez
Lover of video games and Xbox; my passion is Halo and Gears of War, I probably talk about it more than any other game.
