At the Women’s Football Summit, Electronic Arts announced several key initiatives dedicated to fostering the women’s football community and growing the sport on and off the pitch.
EA SPORTS has introduced the “Starting XI Fund”, an accelerator fund for women’s football. This fund is designed to grow the game. To make it operational, EA SPORTS has committed an investment of $11 million, which will integrate investments in the game, league, club and athletes to continue to elevate the women’s game. The company he also announced that from 2023 he will fund a women’s football training program
“EA SPORTS is at the epicenter of global football fandom, and we recognize the role we have in representing and elevating diversity and participation in sports,” said Andrea Hopelain, Senior Vice President from the EA SPORTS brand. . “Our commitment extends beyond the playground into the virtual and real world. The Starting XI Fund reinforces our commitment to unparalleled authenticity and representation in our games, and also demonstrates our desire to be drivers of change for the future of sport.
Visibility for women’s football
EA SPORT too announced a multi-year partnership with the UEFA Women’s Champions League (UWCL). This will allow both parties to deliver a more impactful experience for women’s football fans around the world. From the beginning of 2023, EA SPORTS FIFA 23 will include the UWCL knockout stage. With clubs like Juventus Women, Real Madrid Women, Chelsea Women, Manchester City Women, Olympique Lyonnais Féminin, Paris Saint-Germain Féminin and many more.
EA SPORTS understands the importance of bringing realism to the game, which is why it has taken steps to elevate women’s football. When FIFA 23 was released earlier this yearOr, fans could play as women’s club sides with Barclays FA Women’s Super League and Arkema Division 1 at launch, with the promise of further updates later in the season.
FIFA 23 was developed by EA Vancouver and EA Romania and is available now on PlayStation 5, Xbox Series X|S, PC, PS4 and Xbox One.
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