Electronic Arts says they’re not looking at how to put ads in the game itself

In recent days, several deals and reports have come to light regarding the possibility of introducing advertising into games, a simple way to raise funds for increasingly expensive developments.

In these reports, we were able to see how Electronic Arts signed an alleged deal with the company that owns the playerWON platform. From what we have read, the idea of ​​the agreement was the installation of an advertisement very similar to what we see in mobile games,

but for consoles and PC. However, recently an EA spokesperson made a statement to PC Gamer; in which they deny such statements and clarify certain doubts.

Electronic Arts is not currently looking to introduce advertising into its games.

As we have read in PC player

, EA is not looking for this type of advertising at the moment, statements somewhat contradictory to those mentioned by the executives of some of the companies involved.

Following incorrect reports suggesting that we are looking to introduce “TV style” ads into our games, we wanted to clarify that in-game advertising for console titles is not something we are currently reviewing, and we are have not entered into any agreement to implement it. Creating the best possible experience for players remains our priority.

We’ll have to wait a while to find out what happens, although the vast majority of users disagree with this decision, as the prices of some titles only keep going up and they’re not willing to pay to see any good. advertising in the middle of their games.