As part of the advertising campaign Groundedadvertising agency Ogilvy has created a “for fun” guide to surviving in the face of miniaturization. it was dr Bryan Lessard, a prolific entomologist nicknamed Bry the Fly Guy, who agreed to participate in the exercise by explaining how you can capitalize on your insect encounters. The survival guide is broken down into five steps that could just as easily apply to anyone who finds themselves on a desert island.
Step 1 – Build a shelter
This step is essential to protect yourself from the dangers of the garden and to be able to sleep peacefully. Of course, you can build a shelter from scratch with what you can find locally. But if you do not have a building soul and you are not against roommates, you can use the existing one. To those of Dr. Lessard’s suggested alternatives include the extremely resilient termite mound or the beehive. If you prefer it quiet, you can always occupy an empty snail shell.
Step 2 – Find something to eat
We’ve been talking about insects as the future of human nutrition for many years. Now imagine that by shrinking from th is point of view, you simultaneously move into the future! The daily menu features grilled mealworms on cricket flour toast and fly larvae ice cream for dessert. If you prefer the vegetarian menu there is always pollen, honey or even berries. Thirst is more critical than hunger. If we go between 3 and 18 days without drinking, a small human could only resist for a few hours.
Step 3 – Arm yourself
You have a cozy nest, that’s good. But you’ll need to get out from time to time and potentially face predators. Of course, if you want to build an armory, insects are very well taken care of. With an included head for a helmet, a bee stinger for a club, and a beetle wing for a shield, you’re all set. Well, the flaw in the plan is that you either have to dissect corpses or tattoo them with your bare hands.
Step 4 – Tame an animal
Unless you’re “lucky” enough to have undergone group miniaturization, you’ll probably end up finding the time long. To break isolation, you can try to persuade small insects. Apparently, the aphid takes up a minimum of space, requires little maintenance, and secretes honeydew as a bonus. This is ideal if you are in a snail shell.
Step 5 – Enjoy
When all these steps are complete, you can give yourself some free time. Let your imagination run wild. Why not decorate your home or do some gardening? It may also be time to go hiking so your aphid can stretch its legs. Strolling around you might find something that improves your daily life, new materials or something to feast on.
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