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After the release of the films Transformers One and Dungeons & Dragons: Honor Among Thieves, it seems that within Hasbro they took charge of studying new potential markets for their licenses, because despite good reviews in the world of cinema, financial results did not go as planned. In this way, and taking advantage of all the potential they have with their brands, the toy company will begin developing video games.
Through an interview with BloombergChris Cocks, CEO of Hasbro, gave quite a few hints about the future of the toy company, as well as some interesting thoughts on the video game industry and its potential. During the conversation, Chris comments that They will no longer invest directly in cinemaas it has not been entirely profitable, especially compared to its biggest competitor, Mattel, which has surpassed them in terms of annual sales in film and television. After this, Hasbro will no longer invest in the production of its film or television licenses, but will lend the licenses to those who wish to create products based on them. As a result, Hasbro will fully enter the video game market based on Monopoly Go or Baldur's Gate.
A new Dungeons & Dragons game is in development
Examples of Monopoly Go and Baldur's Gate are very representative, because they are two sides of the same coin which, although very different, have both been successful. The case of Monopoly is closer to Hasbro, as an IP that belongs to them and has made them extremely profitable, being a very simple game to develop and monetize. On the contrary, they gave Baldur's Gate III as an example because it is a game based on Dungeons & Dragons, an IP that also belongs to Hasbro and, Chris Cocks says directly, they are already developing a game of this style. What's different here is that, according to Hasbro's CEO, “the only way to win is to have strong brands that stand the test of time, but also strong execution.” In this way, it is understood that some games have already been in development under the Hasbro banner for some time and that we could see them start arriving in 2026.
It is exciting to see an entertainment giant fully enter the dynamic of the video game industry, since most of their licenses are classic, like Transformers, D&D, Monopoly, Magic, etc. Their contribution to the players could be gigantic if they do it the right way. Unfortunately, if they continue down the path of games like Monopoly Go, which despite its success, is a game riddled with microtransactions, it could alienate consumers who are already fed up with these practices.
At the moment, the new Dungeons & Dragons game does not have a date or even a trailer to get first impressions. It's only a matter of time before we see new deliveries under the Hasbro Gamers name.
