In the flood of news of the last few days, we have missed a few. Such is the case with this announcement from mobile gaming giant King. In fact, the company announced the acquisition of Peltarion a few days ago. This Swedish company specializes in artificial intelligence and offers a no-code platform for building machine learning models.
This acquisition comes with the goal of giving King the ability to accelerate the use of AI within the publisher’s platform and build advanced models to expand the scope of what’s possible for teams. Tjodolf Sommestad, President of King, congratulated on the news of this merger between the two companies:
We are proud to announce the acquisition of Peltarion. Machine learning technology is evolving rapidly, and by increasing our investments in this space, we plan to bring even more creative content to our 250 million monthly players (Q1 2022) around the world. We are confident that Peltarion’s talented team, together with the powerful technology they have developed, will help us serve our players even more effectively with more engaging games and content. It’s another step towards our mission to make the world fun.
Founded in 2004, Peltarion is one of the Swedish flagships in its field. The country also enjoys a strong community in the industry and a rich history of innovation. In particular, she has accompanied NASA, Tesla, Dell and even Harvard in the use of artificial intelligence. The company’s vision is to make the potential of AI accessible and affordable for everyone.
