The German publisher announced its change of identity on social networks this Thursday. Gone are the sober gray and blue letters on a white background, the new logo is more dynamic and futuristic. The name itself seems to be a contraction of the English “Play On”, which is nothing more than an invitation to play.
Today marks an exciting day in the history of Koch Media as it changes its name to PLAION.
Our passion for entertainment has driven our development since 1994. Now we are writing the next chapter of our journey!
Welcome to PLAION! pic.twitter.com/9X0TlEWvtg
— PLAION France 🎮 (@PLAION_FR) August 4, 2022
For now, PLAION seems to want to keep its business as we know it. The main focus is on the publication of video games and occasionally on film distribution.
Among the most famous licenses of the publisher we find in particular metro, dead island, Home front, let’s sing or Saints Row. This franchise will also return to the front of the stage this month with the release of the new work on August 23rd.
Without a doubt, PLAION won’t stop there and very soon will be presenting us with its vision of the video game future. Certainly during Gamescom?
