Halo is not only profitable as a video game series, the merchandise sales are also impressive.
Gamers are happy to spend a lot of money when it comes to merchandise for their favorite franchises. Halo fans are proving this too.
X-user Timur222 posted an excerpt from a LicenseGlobal article on his profile, which shows how much money the Master Chief’s followers actually invest in merchandise. The long existence of the franchise, the loyal community and the great interest in the enormous scope of the brand are probably due to the fact that Halo merchandise has at times brought in 1.8 billion US dollars.
However, this impressive sum is likely to only continue to grow in the future, as the end of the flagpole is still a long way off. Since 2024, Jazwares Vault has been offering an exclusive action figure series, TOMY is focusing on 15-inch Master Chief plushies and the Master Chief helmet released on February 9, and Fisher Price is focusing on the Little People Collector Sets for Halo 3.
Of course, this is just a small selection of the flood of Halo merchandise that is available. The article also emphasizes that the brand is so successful in terms of merch because it manages to enter into interesting partnerships with manufacturers around the world who bring corresponding products to market.