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This Black Friday, there are no offers for the Xbox Series X console on Amazon or in the Microsoft Store in Europe. This fact has generated several threads on Reddit where Xbox marketing on the old continent is called into question. Some users are wondering if Microsoft has completely abandoned the European market or if they are simply missing out on good deals. Just take a look at Twitter or the like to see how boring our community is.
In the same thread, Xbox Series X console prices are compared to PlayStation 5 in the UK. The digital PS5 costs £310 and the disc version £390, while the Series X is not discounted in this country.
Netherlands, Europe and other completely abandoned territories
In the Netherlands there are also few offers for Xbox, unlike those for PlayStation and Nintendo. One of the users even pointed out that there is only a 50% discount on an Xbox console, while there are plenty of deals for PlayStation.
The general debate lately is starting to focus on Microsoft's poor marketing in Europe, which has led to a decline in sales. Microsoft has stopped dubbing games in Europewhich has aroused the anger of the Spanish-speaking community, some users believe that Microsoft is not making enough effort to compete with PlayStation and Nintendo in the European market.
And be careful because in Brazil things are not improving…
In Brazil, the situation is similar. Users prefer Xbox consoles, but they feel abandoned because Microsoft has stopped selling consoles in the country. Additionally, the price of the Series S is now higher than that of the PS5.
The lack of first-party Xbox games on store shelves is also a problem. The general feeling is that while PlayStation and Nintendo have shelves full of games, Xbox only has “four games and controllers.” Additionally, it's easier to purchase first-party Xbox games on other consoles than on the Xbox itself.
Despite these issues, many users are still fans of Xbox and appreciate things like backwards compatibility and the Series X's better performance compared to the competition. However, the uncertainty about the future of the brand and the visible lack of marketing efforts from Microsoft raise too many doubts in me.
