To strengthen its Game Pass range and fully enter mobile games.
Microsoft had considered SEGA, Bungie, Zynga, Niantic and more to bolster its Xbox Game Pass line “both on and off the console.”
As discovered in internal documents related to the FTC lawsuit, in 2020 Phil Spencer had expressed interest in a possible acquisition of SEGA to Amy Hood and Satya Nadella. The main reason was due to “large catalog of SEGA games with appeal to gamers around the world” and to help “Accelerating Xbox Game Pass subscriptions both on and off console.”
In addition to SEGA, other companies like Bungie, Niantic, Zynga, Thunderful and others have been listed as key targets for a merger and acquisition in 2021. Many of them have been listed for their mobile gaming experience, which has been a target for Microsoft’s games division for some time and one of the main reasons for the current acquisition of Activision-Blizzard King and which the company is currently pursuing.
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