Fans of the Gears of War saga are surely still waiting for Microsoft to announce the next steps in the saga. After the success of Gears 5, The Coalition has already started work on what should be the next game in the beloved saga. We still don’t know anything official about Gears 6, but we do know that the studio is still hiring people for its future plans.
On September 20, Microsoft introduced the expansion copyright of Gears of War with the United States Patent Office. The American company does not want to stay only in Gears 6 and games, it wants to extend the brand far beyond the next game in the saga.
Microsoft will mimic to Gears 6
In the documentation presented by Microsoft to the patent office, it makes no secret of wanting to exploit the brand well beyond video games. In said documentation, Microsoft wants to have full control of the Gears brand, from the logos and everything related to it.
This move would make a lot of sense, Microsoft wants to expand the brand from video games to merchandising, board games, toys and anything else that can be operated under the Gears of War brand. Microsoft currently has the rights to the brand and that way all it’s doing is developing the rights to carry whatever they have in their portfolio for the future of the franchise after Gears 6.
