We continue to close the stages of one of the longest and most talked about purchases on the web, Microsoft’s purchase of Activision. The company is clear that it wants to conclude the agreement in the first months of 2023 and for this reason, it has constantly emphasized the advantages of this purchase which will increase competitiveness and improve players’ options,
Brad Smithpresident of Microsoft, detailed with arguments what buying Activision can mean for your business. On the one hand, he highlights the advantages by comparing this operation to that of Netflix and Blockbuster at the time, Microsoft wants to put the games on millions of devices regardless of brand, a clear long-term goal.
Microsoft, Activision, Netflix and Blockbuster
Sony has become the loudest opponent, it’s as excited about this deal as Blockbuster was about the rise of Netflix.
Blocking our acquisition of Activision would make the video game industry less competitive, with negative effects for all fans. Think how much better things have gotten since we can all stream a movie from our couch, instead of having to get in the car, go to Blockbuster and rent it. We want to bring the same type of innovation to the video game industry.
As you can read in the quote above Microsoft’s business is clear, every device can be a streaming game player and that’s where it wants to be and where Activision is a very important piece.
