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I recently told you nothing about the words of Mike Ybarra, who has been corporate vice president of Xbox for many years, so he knows well what this man is talking about. Get to know the company from the inside and everything that goes on there. His words therefore become entirely relevant.
Ybarra thinks the real problem is that Xbox teams aren’t making good games, which breaks Microsoft’s entire Game Pass and hardware strategy.
Again, it all depends on the quantity and quality of games.
In fact, he was very critical of Sarah Bond’s statements about the non-growth of the market, believing that each team is responsible for its own growth even when the market does not. He doesn’t see this as an excuse and just thinks that The problem is that the strategy doesn’t work.
Once again, it all depends on the quality and quantity of games released. It seems that Xbox is failing in this area and the budget is evaporating without return, so according to Ybarra, this seems to have been the trigger for the recent changes.
Xbox has always been responsible for its own affairs. Even when it was low, or in the red, the pressure exists and always will exist. I’m seeing articles today where anonymous former Xbox users are talking about the Board… I don’t see this as “the Board” doing anything different. It is not the role of a Director of Operations to dictate to business units and teams what they must do on a daily basis. Of course, the pressure and stakes are always high and only increase with age. I have never seen Satya dictate anything from above: he questions and pressures, but he empowers his teams. He’s a fantastic leader.
The idea that “the market is not growing” is just a public relations excuse. As a team, your job is to drive your own growth even if the overall market is not growing at the expected rate. I think it’s more like “the strategy is not working as planned.” The good thing: strategies must continually change in a market that evolves as quickly as games.
I repeat: this all comes down to making great games. If you create good games, consumer demand will continue and your business will be able to perform well even during years of low market growth. A good game generates between $500 and $1 billion in profit for the company (across all platforms). Dado el tamaño de los studios, necesitas llegar a mundo donde donde allgunos de los equipos estén cumpliendo con esto con la cadence correcta (no necesitas que allos tus studios hagan juegos grandes, enormes… y no deberían, como el el perfil de riesgo es masiado big). After all, its install base is large right now given where we are in this console generation (and of course, large on PC as well), so there’s an opportunity to succeed.
Do you agree with his words? Tell us in the comments.
