Milestone and Mattel celebrate the success of the popular arcade racing game Hot Wheels Unleashed
Bringing the fun of the iconic Hot Wheels brand to all major gaming platforms, Hot Wheels Unleashed is the most successful title in Milestone history.
A year and a half after its launch, Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global developer of racing games, are announcing data proving the game’s success.
Hot Wheels Unleashed has sold over 2 million copies worldwide and has over 8 million registered players across multiple platforms including Xbox Game Pass and PlayStation Plus Collection. In total, users played the game for almost 929 years.
The action-packed arcade-style racing game is easily accessible but packed with advanced techniques and offers Hot Wheels fans the chance to drift, boost, jump and cr ash as they choose between more than 60 vehicles and six different environments.
Across all vehicle categories, the 2021 Hot Wheels® Twin Mill is the most used vehicle, being selected for over 20% of all races played.
“We’re always excited to find great partners who help us bring Mattel’s brands to fans in new ways,” said Mike DeLaet, global head of digital gaming at Mattel. “Milestone did a phenomenal job with Hot Wheels Unleashed, and we’re thrilled that the Hot Wheels community loves the game as much as we’ve made it.
“Hot Wheels has one of the most dedicated and passionate fan bases of any brand in the world,” said Luisa Bixio, CEO of Milestone. “We’re proud that Mattel has trusted us to bring the brand to life in Hot Wheels Unleashed and we’re excited about the consumer response.”
Hot Wheels Unleashed includes two features that allow players to unleash their creativity. The Livery Editor allows fans to customize the look of their beloved vehicles and make them unique by applying colors and shapes to Hot Wheels Originals™ and Real Manufacturer cars.
To date, over 1 million liveries have been created, with a peak of over 20,000 submissions in a single day. Track Builder is dedicated to players who want to take full control of the iconic orange track and build their dream tracks; to date, more than 350,000 original tracks have been designed to unleash maximum fun.
These impressive numbers demonstrate the passion of Hot Wheels fans and their desire to feel part of the historic brand that shaped the childhoods of many of today’s gamers.
= Partner & affiliate links: Possible listed offers are usually provided with so-called affiliate links. With a purchase through one of these links you support Xboxdynasty. Without affecting the price, we receive a small commission from the provider and can offer this website to you free of charge.
