Netflix is discussing other ways to monetize its content. The gaming division is currently under scrutiny.
The streaming services, as they are all called, have taken a serious turn for the worse in recent years. For a variety of reasons, business is not doing as well as they would like and new ways to monetize the content are constantly being sought.
Netflix recently introduced a cheaper price tier with advertising in order to attract more subscribers, but loudly Wall Street Journal may not be over there yet.
According to a report in the newspaper, Netflix is currently examining the possibility of implementing in-game advertising in the previously narrow but constantly growing gaming market.
If the streaming service actually implements this plan, at least initially only players whose subscriptions already include said advertising due to lower subscription fees will be affected by in-game advertising.
At the same time, the report suggests that Netflix is thinking about offering larger titles at an additional cost in the future, instead of – as is currently the case – offering all games as a subscription.
It remains to be seen whether the productions commissioned by Netflix will also be affected. The streaming service says it currently has around 90 games in development.
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