We all think console warfare is a top priority for Microsoft, but that's wrong. For some time now, Americans have been focusing on services and software sales. For this purpose they have worked on Mixer, Xbox, Xbox Game Pass Ultimate, Microsoft Store and much more.
And it's not surprising that they have been launching their games and services for a while, and on PC to increase social power. And that profitability is the company's ultimate goal.
Google and Amazon, «major enemies & # 39;
Phil Spencer Sony is not in the game, not least in the main goal since they compete in hardware, Threatened competitors with Titans such as Google or Amazon.
That is true of friends Action the words of a manager, who is optimistic about his future in the cloud and believes that there is a future.
When you talk about Nintendo and Sony, we respect them a lot, but we see Amazon and Google as future competitors. That's not disrespectful to Nintendo and Tony, but the traditional gaming companies have come out of position. I think you can try to replicate Azure, but we've invested tens of millions of dollars in the cloud over the years.
For Spencer, who doesn't get on a boat to own his own infrastructure is over, and he believes the war against Amazon or Google will be difficult for Microsoft.
I don't want to be in a war of formats with these guys, while Amazon and Google are focused on how to bring games to 7 billion people worldwide. Finally, that's the goal.
Thus, the battle for the American people’s console seems to be over.