Phil Spencer Confirms They Are Looking To Acquire New Studios Outside Of Their “Traditional Markets”

Although I think it’s not something that can catch someone new, the truth is that this confirmation from Phil Spencer clearly shows that the company looking for some catalog diversity. For years Xbox has been credited with multiplayer games, shooters and cars. And while it’s a fact that isn’t real, that this perception exists is partly logical because of how they distributed their catalog.

So that seems to be changing, in fact, it’s been a while now. If you look at the latest acquisitions, the variety of content is the pillar on which Xbox is built. And especially Game Pass, which is the key to this whole American strategy. You can clearly see the commitment to the RPG, the agreements made with Japanese studios or experiences like Grounded or Pentiment.

Phil Spencer wants talent in new territories

The fact is that today we can affirm with Phil Spencer’s own words try to get out of the comfort zone. And for that, they are looking outside of their traditional designer markets, Europe and America. In a recent media interview Bloomberg

But this time, just add what I just commented on, and you have the specific quote here:

I always think of things that add to our capacity. Even though we have been working on our geographic expansion, I would still say that we have too many of our creators in places that are our traditional markets.

Of course, Japan or Asia in general are the key things that I think Xbox Game Studios is going to focus on. We can expect announcements of a strong buy in the Asian territory. I have no idea, but this seems like the most sensible option.