Phil Spencer reveals keys to Xbox’s future on Bloomberg

As we see every day, the growing video game industry is consolidating itself every day. We keep hearing almost daily news about consolidations and acquisitions by different companies.

Without a doubt, one of the main drivers of these movements is none other than Microsoft. Those in Redmond have recorded a slew of studies to their credit in recent years, with their biggest move being the acquisition of Bethesda.. It will be a move that in the medium to long term will dramatically change the video game landscape as content is released.

Microsoft, in its tireless efforts to increase its market share, does not seem to have given up the task of adding to its brand. In statements to the prestigious economic media Bloomberg, Phil Spencer spoke about some potential acquisitions that we might see in the future from Microsoft. Xbox’s visible head pointed out that there were more acquisitions to come, and it looks like some of them will have a specific twist. He showed particular interest in getting his partners to generate content with a “relaxed” approach. No specific studio or developer was mentioned in the thread, but gave several example games as an idea of ​​what they are looking for, saying:

When I think of the genres generally associated with Xbox, yes, we have Roblox, we have Minecraft, we have FIFA and Fortnite, but we want to continue to invest in more social and informal content.

Translation of Bloomberg statements

In addition to this “casual” aspect, there is also the desire to have more Japanese games to his credit. That’s why we see a clear interest in expanding its potential audience. We all remember the enormous success of Nintendo with its Wii, precisely to know how to make the video game touch to the less gamer public. Clearly, that should be one of Microsoft’s benchmarks in this regard.

Xbox offer is diversifying

As we all know, Microsoft is still unable to meet the demand for Xbox Series X due to a shortage of chips and components. Spencer confirmed that the company is looking for ways to geographically diversify where the hardware is manufactured to avoid future supply issues.:

Supply chain diversification is something that we have really looked at at Microsoft and Xbox and made decisions with our supply chain partners to ensure that no global situation can affect supply as much as it does. she has been doing it for us for the past 18 months. (…) We are working so that the manufacturing takes place in different places (…). We need to be able to continue delivering products to customers. It’s my responsibility (…) I can’t use the supply chain as a long-term excuse.

Bloomberg interview translation

As we see how these two aspects evolve in the Redmond company, be sure to read us to stay on top of all the Xbox news.