The use of artificial intelligence remains controversial in the industry, but Square Enix is pursuing very concrete plans.
Square Enix President Takashi Kiryu released a at the turn of the year Write
Kiryu explained that in the future they will pursue an aggressive approach to using AI and other cutting-edge technologies, which he said will benefit new content development and publishing.
In the short term, the aim is to first improve productivity in development and optimize marketing efforts. In the long term, they would like to use the technologies to create new forms of content for customers, as they are convinced that technological innovation opens up new business opportunities.
Elsewhere in the letter, Kiryu also spoke about how generative AI not only has the potential to reshape the things you create. It also influences the process itself, including programming.
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