The Sims ignites the creative spark in a new short film to celebrate the creative potential and ongoing commitment of Sims creators worldwide.
Electronic Arts and Maxis are launching a new campaign, Spark Something, for The Sims to celebrate the creative potential and ongoing commitment of Sims creators worldwide.
The short film Let the sparks fly can be seen here:
Creativity has been a core value of The Sims for more than 22 years. The team believes that the joy of discovery drives both their innovation process and the community. Light the Sparks comes to life with the short film Let the Sparks Fly, focusing on inspirational personalities who use The Sims to express their creativity. There are:
- Anitta, an international pop singer and the first Brazilian artist to win an MTV Video Music Award.
- Alok, a person who challenges the binary gender concept, writes books and creates performance art.
- magnetsta creative queer person who prepares colorful cakes with playful floral elements.
- Bob’s Dance Shop, an entertainment group that combines dance, music and fashion to spread joy and encourage self-expression in others.
Let the sparks fly, follow the path of The Sims’ iconic green Plumbob. Continually reinvented as he journeys from creator to creator, he ignites a spark of inspiration that transcends art and the world around us, transforming it and stimulating it to express one’s personality with confidence and authenticity.
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