Viral horror game at IKEA angers Swedish brand

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Viral horror game at IKEA angers Swedish brand

Angers, brand, game, Horror, IKEA, Swedish, viral

Viral horror game at IKEA angers Swedish brand

Jacob Shaw is an indie developer working on his horror game The store is closed. This delivery takes place in a furniture store with a lot in common if we compare it with the well-known IKEA. On this occasion, the Swedish brand decided to act in this direction.

This episode of Jacob Shaw began its journey in Starter obtain funding, the game obtained the sum of 61,242 dollars. Exceeding the objective of 11,647 dollars, even three days in advance. Undoubtedly, it’s a game that managed to grab a lot of attention from gamers, which the world’s most famous furniture store seems to have hated.

The store is closed se ve obligado a cambiar

Brand attorneys listening in Sweden have sent a letter to this developer to make appropriate changes to their game. Apparently The Store is Closed environment is too much like the real store from IKEA. Something that caused a stir due to the modifications that the brand forces Jacob to make.

Your game uses a yellow and blue banner and a Scandinavian name in the store. A tall blue box-shaped building, yellow vertical striped shirts identical to those worn by store staff, furniture that looks like IKEA, and signage that looks like IKEA. All of this immediately suggests that the game is set in an IKEA store.

In an attempt to defend against this, The Store is Closed manager pointed out that the aforementioned sign only briefly appears on the menu and that the furnishings come from a basic set of “assets”. Shawn still trying to get legal advicebut it looks like it will have to give up and polish its game to get away from IKEA lookalikes.

I was going to spend the last week of my Kickstarter preparing a big update for everyone who was going to access the alpha test. But now I’m going to have to desperately fine-tune everything so I don’t get sued.

What do you think of that? Without a doubt the legal issues are quite complicated, and more when a giant like IKEA is in the middle. We’ll see how this whole problem will be finally solved, personally I hope to see The Store is Closed in its final phase very soon.

If you want to have the most terrifying Halloween, here’s an op-ed from my colleague Alejandro with five horror deliveries you must play yes or yes.

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