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We told you about it a few days ago, Microsoft does not seem too interested in continuing to invest a lot of money in marketing in the European territoryIn this news item, it was Tom Warren who explained the situation and what he had learned from the various sources who had received information.
Now it’s over Windows Centralas we have officially learned, Microsoft’s lack of investment in marketing is preventing them from being competitive in the Xbox EMEA territories.
Lack of investment in marketing for Xbox in Europe
From a financial point of view, we have to work very hard against our competitors (referring to PlayStation).
They are fortunate to have marketing dollars that we can’t take advantage of, but that’s okay. We take what I would call a more fiscally responsible approach to media investment. We’re not fortunate enough to have big media budgets, so we have to be brave enough and tenacious enough to fight for dollars that would probably go elsewhere.
The comments come directly from Xbox’s EMEA marketing lead, Michel Flatt.
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