Xbox Game Pass: Its origin is very different from the current one

Today, all Xbox users are familiar with the virtues offered by Microsoft’s subscription service. Xbox Game Pass This has resulted in a change of business model in the video game industry. This service originated in the forties of the previous generation. It was in 2017 that the possibility of subscribing to a service that offered us access to a multitude of games in exchange for a monthly payment was introduced.

You would think that the subscription service of Microsoft Its implementation had long been considered and evaluated before offering it to players, but it is not so. Recently, thanks to an interview with Sarah bond, director of the company’s gaming ecosystems, for the GQ Magazine its origins are known.

Not all beginnings are easy, and neither is Microsoft

The project was originally called “Arches»And was designed as a video game rental service. However, seeing that the video game industry market was changing, especially in terms of the lifespan of game sales, they decided to make the switch. May be influenced by the company’s successful underwriting model Netflix, they thought about extending the useful life of sales by implementing their own subscription model.

In the words of Sarah Bond, previously, 75% of a game’s revenue was earned within the first two months of launch. However, thanks to the subscriptions, they were able to extend their benefits throughout the first two years.

But this idea has not been viewed with the same good eyes by the rest of the companies in the industry. As commented Sarah bond, many publishers initially rejected the idea of ​​including their titles in the service because they felt it was devalued. The situation has changed over time Xbox Game Pass it has grown in quality and in users.

To date, there is no doubt that the subscription service of Xbox Game Pass was a great success for Microsoft. For this reason, you can see the large investments and the support they receive to maintain a high profile of the games in the service and thus maintain or improve their quality. This support translates into a presumed increase in the number of subscribers to the Xbox Game Pass, as well as a consolidation of sales of new generation consoles.

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