Continuing our passionate commitment to women’s sports, I am excited to announce that we have co-founded this with our long-time WNBA team partner Atlanta dreama brand new block party-meets-basketball event that only Atlanta can deliver: the first ever, Atlanta Dream HoopFest – Powered by Xbox 3-on-3 outdoor high school basketball tournament scheduled for Friday, April 5, 2024 from 3:00 p.m. to 8:00 p.m. at Green space at Atlantic Station, to celebrate the 404th City of Atlanta Day, an annual celebration of all things unique to Atlanta. For more information, follow @AtlantaDream on all social channels.
When we began working on this idea last year, it was critical to both us and Dream to create not only an event that reflected the amazing global influence of Atlanta, but both Xbox and Dream fans enthusiastic. This influenced everything from the choice of date to the design of the brand new HoopFest logo, which creatively combines the Atlanta skyline with a distinctive Xbox Sphere with real basketball vibes.
The free event on April 5, 2024 will include not only high school boys and girls basketball team championships, but also a true block party with DJ music, food, merchandise and more Atlanta Dream Hype Team
Gaming will also be an integral part of the party. All attendees can visit our uniquely designed Locker Room, a Microsoft x Xbox area where fans can play a range of great Xbox games, including recent Xbox Game Pass additions like NBA 2K24
So if you’re looking for a great time filled with gaming, music, sports and more, come along Atlantic Station on Friday, April 5, 2024, 3:00 p.m. – 8:00 p.m. and experience a block party that only The ATL, the Dream and Xbox can co-host!