In an interview with The Guardian newspaper, Phil Spencer confirmed Xbox’s desire to diversify and expand its audience. To achieve this goal, he believes that games need to offer new stories that require new types of studios in new countries.
And when asked whether Microsoft could buy a studio in India, Africa or South America for this, he clearly replied that he would be surprised if it didn’t happen. He goes on to say:
Simply by knowing the talent and tools available [tels que les moteurs de jeu Unity et Unreal] that are so much more accessible … I would be surprised if there weren’t many studios built in places that weren’t the traditional centers of video game development in the next three to five years.
Xbox Game Studios President Matt Booty also endorsed Spencer’s comments. He says Xbox (in one of the areas mentioned above) should have a studio with several hundred people. He made it clear that this studio should not be created for outsourcing or support purposes, but to produce the best possible games for these markets.
Comments in line with Xbox strategy
As the author of the article so well reminds us, Spencer’s guiding principle has always been to center all Xbox services around the player. It is therefore not surprising that the heads of state and government turn their gaze to emerging or developing countries.
That Xbox is particularly keen to cater to the needs of gamers from a wide variety of backgrounds is extremely positive. This corresponds to the brand’s strategy of openness that has been practiced for several years. This diversity could allow players around the world to discover new stories and cultures that are still little known.
Imagine for five minutes what a game of the same kind as fable Mixing stories and legends from the African continent, India and Latin America … It makes you want, doesn’t it? If everyone plays, everyone wins …
Article written by Alfred Lameche
