Xbox revenue increases 49% thanks to Activision Blizzard

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Xbox revenue increases 49% thanks to Activision Blizzard

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Although it laid off 1,900 workers from its video games division, The company managed to increase Xbox revenue by 49% thanks to the acquisition of Xbox revenues skyrocket 49% thanks to the acquisition of Activision Blizzard. This was announced by Satya Nadella, CEO of Microsoft. Nadella highlighted that all-time highs for monthly active users were reached across Xbox, PC and mobile phones. Actually, On mobile alone, there are 200 million monthly active users.

These numbers are largely due to the purchase of Activision Blizzard, one of the biggest operations in the history of video games and essentially in history in general. With this purchase, Microsoft acquired successful franchises such as Call of Duty, World of Warcraft, Diablo and Overwatch. Additionally, it has also benefited from mobile games such as King’s Candy Crush Saga.

Microsoft closed 2023 with gaming revenue of $7.1 billion, of which 44 points are due to the impact of Activision Blizzard. Nadella made several statements to VGC about the benefits of Xbox.

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