Although it laid off 1,900 workers from its video games division, The company managed to increase Xbox revenue by 49% thanks to the acquisition of Xbox revenues skyrocket 49% thanks to the acquisition of Activision Blizzard. This was announced by Satya Nadella, CEO of Microsoft. Nadella highlighted that all-time highs for monthly active users were reached across Xbox, PC and mobile phones. Actually, On mobile alone, there are 200 million monthly active users.
These numbers are largely due to the purchase of Activision Blizzard, one of the biggest operations in the history of video games and essentially in history in general. With this purchase, Microsoft acquired successful franchises such as Call of Duty, World of Warcraft, Diablo and Overwatch. Additionally, it has also benefited from mobile games such as King’s Candy Crush Saga.
Microsoft closed 2023 with gaming revenue of $7.1 billion, of which 44 points are due to the impact of Activision Blizzard. Nadella made several statements to VGC about the benefits of Xbox.
This quarter, we broke all-time records for monthly active users across Xbox, PC and mobile, with over 200 million monthly active users, including Activision Blizzard games. With our acquisition, we have added hundreds of millions of players to our ecosystem, while realizing our ambition to reach more players on more platforms. With cloud gaming, we continue to innovate to give more gamers more ways to play the games they love, where, when and how they want. Streaming hours increased 44% year-over-year. Quality content is key to our growth, and across our entire portfolio, I’ve never been more excited about our upcoming game lineup.
Satya Nadella, CEO of Microsoft
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