After Activision there will be more, even though we all thought the Bethesda buy was crazy, with the Actvision buy it has already left the gaming industry with a puzzled face. Microsoft is very serious about this market and the proof of this is the strong investments it has made in recent years to create and acquire studios.
As great as these latest acquisitions are, Phil Spencer is not going to stopwill continue to work on future acquisitions so that Xbox never stops being competitive against other companies like Tencent or Sony. Phil Spencer considers it vitally important to continue to grow and increase the pace of competition, which inherently drives the purchase of new studios.
Our market is very competitive. I really don’t think we can afford to take a break from this kind of business.
Tencent is now the largest video game company on the planet and is investing heavily in acquisitions and the creation of new studios. Sony is also a bigger company than we are today in the gaming industry, and they continue to invest as well. That’s why I say we’re in a highly competitive market. But we strive to be a major player and we want to deliver great content to our players. Therefore, we will continue to be active in the market. The job is never done and I want to make sure Xbox is among the top players in the industry in terms of innovation and competitiveness.
What we’ve seen may be, although it seems odd, the tip of the iceberg, Phil Spencer and Microsoft seem to be completely aligned with what’s coming in the future and that’s happening by having top studios creating high-end content quality for all players,
