2021 seems to be a happy new year for the appleWhile there is still time to define him as one of the best for the business, the reality is that there are certain aspects this time around that are a sign that all is well.
Benefits
The second fiscal quarter represented a continuation of good figures for the company. Revenue of nearly $ 89.6 billion and a 54% increase from the second quarter of 2020 is very significant growth which considerably strengthens its position in the market.
This directly influences the gross margin of the company which had a jump of 42.5%. Put another way, of Apple’s nearly $ 89.6 billion in revenue, $ 38 billion was in direct profits.
New Mac and iPad users
Sales of Apple products have increased to the point of achieving record results. Especially the Mac and the iPad represented a large part of the profits of the first two fiscal quarters of this year 2021.
Most surprisingly, the sales of these products come from new customers. This does not necessarily mean that these are users who are just entering the Apple ecosystem, they may be iPhone users who have expanded their brand acceptance with other products.
IPhone 12
IPhone 12 has become one of the devices badge the company. In the latest earnings call covering the second quarter of 2021, Tim Cook said the iPhone 12 is the most popular model and the Pro version is starting to be in high demand.
The iPhone accounted for $ 47.9 billion in profits, growing 65.5%. Pro models represent one of the most cost effective sources to achieve the increase in profits and the jump in gross margin
Services
What for many would be something temporary, Apple Services they have been a fundamental element of its success. Apple CFO Luca Maestri said the company currently has 660 million subscribers.
Also, compared to the first quarter of 2021 services increased $ 16.9 billion compared to $ 15.8 billion previously.
About Apple TV + service, Apple CEO said feel good about what you do for the platform, pointing out that the originals received a total of 352 award nominations and 98 wins.
Other territories
Finally, Apple is getting deeper and deeper into the chinese market. Something really complicated due to the tough competition in a region used to local consumption. In China, there was an 87.5% growth compared to last year and this is mainly due to the acceptance of the iPhone 12 line and its 5G.
At the moment, these are some of the special data that have enabled Apple to achieve the success it is today. We can identify that this growth has been achieved with the completion of certain projects that have been functioning for a long time, in addition to the acceptance of their products.
There is still time to close the year and new launches are expected before it ends. However, during its last presentation, the company brought to the market new devices it could help end a beautiful 2021.
If you want to know more about the the results announce the second quarter of this 2021, you can continue to read this excellent article with all the details.
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