Surveys are a very useful tool to know the trend of an aspect or to know general information about a certain population. There are many surveys dedicated to a very wide audience. Many of these surveys, particularly in the United States, come from large independent banking firms or investment funds which allow almost direct access to a large part of the population. The new survey of young people in the United States, created by Piper Sandler, determined that 87% of young people in the United States have an iPhone and 88% think their next mobile will be an iPhone.
87% of young people in the United States have an iPhone and 88% believe that an iPhone will be their next mobile
Piper Sandler is an independent US investment bank and financial services, public offerings, public finance and securities research firm. Among its many objectives is the A semi-annual Gen Z survey that is conducted twice a year with over 14,000 young people in the United States.
In this survey, young people are asked about many aspects of their daily lives. Among these aspects, they asked consumption patterns, what do they spend their saved money on, what brands do they decide to spend more savings on or what is their average salary if they work. Also on the time spent consuming video games, virtual reality, as well as cataloging which are the main influencers or entertainment media most consumed by young people whose average age of study is 15.8 years.
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The main data circulating around smartphones is that the 87% of respondents have an iPhone in their possession. On another side, 88% of young people intend to buy an iPhone when you go to change terminal. If we change the third and move to the smartwatch sector, only the 31% of young people own an Apple Watch.
This data represents growth from years ago. If we take the information from 2012, at that time only 40% of respondents had an iPhone.
