Xiaomi has done it again. The presentation of the Xiaomi 15 was overshadowed by the announcement of the new SU7 Ultra, the company’s fastest and sportiest car to date. In just a few months, Xiaomi has made an impact on the automotive industry that many established brands would wish for and the presentation of its new model has attracted worldwide attention.
Lei Jun, CEO of Xiaomi, arrived very proud at the presentation, after his team broke the record for four-door cars on the famous Nürburgring, despite the fact that they did not have it easy at all with a series of unforeseen events. and obstacles. However, the car that achieved this feat is a prototype, and the real challenge will come with the production version of the Xiaomi SU7 Ultra, which appeared this week for the first time.
With the Xiaomi SU7 Ultra for the street, the company has the challenge of facing sports sedans from brands such as Porsche or Audi; For this reason, it has implemented several changes such as the use of three motors which allow obtaining a acceleration from 0 to 100 km/h in just 1.98 seconds. The “bad” is that this tremendous acceleration is accompanied by silence; Like a good electric car, the SU7 Ultra produces virtually no noise and has no exhaust.
Today, Lei Jun presented the solution to this problem: artificial sound. In reality, this isn’t really anything new, and other manufacturers have already experimented with reproducing the sound of real combustion engines through speakers. But Xiaomi’s implementation is very different, as the published videos demonstrate.
Instead of simply imitating the sound of a combustion car, Xiaomi has decided to bet on its own technology, offering two options that offer a completely different experience from any other car, whether electric or combustion. To start, the Ultra Pulse sound is based on vibrations produced by the V8 engineof which the Xiaomi SU7 Ultra has two to accompany a V6. The effect seems straight out of a sci-fi movie and can help you better feel the acceleration and top speed of 350 km/h that this car is capable of.
Turn up the volume and feel the pure thrill. #XiaomiSU7Ultra pic.twitter.com/UO9TOwTqw5
-Lei Jun (@leijun) October 31, 2024
On the other hand, ultrasonic sound has an effect more similar to that of a traditional sports carwith the imitation of rising revolutions and even something that looks like a “firecracker” coming out of the exhaust. But far from being the same sound as a “normal” car, Xiaomi has modified it and the final result is generated by AI, to obtain a more original effect.
Beijing (China)
The driver will be able to choose the sound he prefers from the touch screen of the Xiaomi SU7 Ultra, in addition to activating new functions such as “Track Mode”, a mode that offers a detailed view of our performance on the circuit, by recording the location on the track and record video of our fastest lap.
