IOS 13 was the table blind that privacy requires. Until the launch, a large number of apps we used every day collect information about our position allowing advertisers to set our advertising goal more accurately. This was cut in September last year, because with iOS 13 our devices remind us many times when the system uses our backdrop and allows us to choose the type of permission we want to set: "Allow when using the application", "Allow once" and "Do not allow".
Earlier programs that automatically collect our locations without asking us. We introduced ourselves and if we did not decide to favor local services, apps share our positions to align the advertising shown to us.
Thanks to iOS 13 and its reminders of location usage in apps Recent research has shown that the rate of change in interest-based advertising is close to 100% to 50%. What does this mean? Prior to that, the ads shown were focused on the user's interest due to their location information, and now, as it does not allow its information to be available, it shows an interest-free advertising that keeps users from clicking on it.
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This has been a major breakthrough in what our privacy enhancement refers to but is also a major problem for data providers and ad developers, as it becomes very difficult for them to choose the purpose of their advertising. It doesn't make sense to have an ad for a restaurant in Madrid when we live in Barcelona, right? This is what it's based on. On the other hand, there is a re-analysis that the other 50% of the market suffers, because when the lower one is offered, the price increases. Agencies collect low quality data (those were obtained through our GPS devices) and we should use less obvious methods to show us ads that are related to our current interests, such as placing Wi-Fi networks and other non-invasive data sources.
