AI begins to appear in Apple's vocabulary

Apple AI

Tim Cook has started to focus his speeches around artificial intelligence (AI) in recent weeks. In fact, during his last speech at the general assembly, he assured that Apple’s generative AI “will open new paths” throughout 2024. It all starts to make sense if we take into account that in the WWDC24 takes place in June, the perfect place to highlight all the AI work they have in hand in each of the new operating systems. However, Apple has started to change its vocabulary and is starting to talk about artificial intelligence with basic concepts like AI instead of Apple’s typical machine learning or deep learning.

From “machine learning” to AI: this is Apple’s change in vocabulary

There are dozens of rumors that point to significant evolution of Apple’s operating systems throughout 2024 in a clear direction: the integration of major artificial intelligence tools transversely. In fact, iOS 18 appears to be the biggest update in iOS history and it will be partly because of this news pack AI services. Additionally, we also know that Apple already has its own language model ready to make it easier for its operating systems to create content and concepts using generative AI.

Tim Cook assures that Apple’s generative AI will “open new avenues”

But what is even more important are facts, not conjectures. A few hours ago, Apple presented to the world the new MacBook Air with M3 chip, a new evolution of one of the company’s best-selling computers. The presentation was made through a press release in which it was possible to see a change in the vocabulary around artificial intelligence.

Look at this fragment with the following title: “The world’s best consumer laptop for AI”:

Thanks to the transition to Apple chips, all Macs are the ideal platform for AI. The M3 chip features a faster, more efficient 16-core Neural Engine, along with CPU and GPU accelerators that make the most of on-device machine learning, making MacBook Air the best laptop general public of the world for AI. Leveraging this extraordinary AI performance, macOS delivers intelligent features that maximize productivity and creativity, allowing users to enjoy powerful camera features, real-time text-to-speech, translations, text predictions , visual understanding, accessibility and much more.

The number of times the word is read AI What we have so much on our lips lately is frankly surprising compared to other launches like the MacBook Pro or the iMac with the M3 chip launched in October 2023 in which there was no question of artificial intelligence. but other typical Apple concepts such as deep learning (deep learning) o machine learning (machine learning).

Therefore, a bright future awaits us at Apple given that WWDC24 is just around the corner and senior executives are starting to talk about AI a lot more than before. Given the fact that this field is becoming more and more competitive, it is likely that Apple will begin to remove this meat that was so kept on the grill. AI is about to arrive at Apple, at least more directly than on other occasions.